A business plan is a living thing

A business plan is not just a piece of paper written by a consultant and carried to the bank by an entrepreneur. It is a document that can be used for several purposes. It is primarily a kind of reflection on the work of the entrepreneur and his team, which with a business plan gets an overview of what he has created so far, where he is currently and what are the prospects for the future. Furthermore, when negotiating a loan with a bank or investor, you will be more convincing if you have a business plan in place. It will also come in handy when applying for various tenders, such as tenders of the Slovenian Enterprise Fund:


A business plan comes in handy for at least two other things: creating a website and a corporate identity. The latter can be proven from our own experience based on many years of successful cooperation with Studio Mazzini d.o.o. with which we carried out successful projects for various clients.

A website needs relevant content and also an attractive enough story that needs to have a tail and a head. A business plan can be an excellent starting point, as it defines a significant part of the content, which can then be published on the website – from mission, vision, goals, presentation of the offer, highlighted competitive advantages, references, teams and the like. You can read more about the creation of the website here: http://www.studiomazzini.si/storitve/apps-internet/.

The business plan can also be usefully used as a starting point for creating an integrated graphic image (http://www.studiomazzini.si/storitve/oblikovanje/). However, we are not talking about a sign that is quickly made by a designer. We are talking about a holistic graphic image that will represent you for the next 5 or 10 years on all promotional materials. You will have to be happy with it first, and it will also have to impress your customers, business partners and other stakeholders. That is why it is all the more important that the starting points for it are right and well thought out. You will find more about the importance of corporate identity for the company here: http://www.studiomazzini.si/storitve/oblikovanje/